Design today exists in limbo. Business reduces it to a price tag while museums place it just beyond reach. Design POV fills the gap in between.
Here, design thrives and shifts under perspective. The idea is to encourage visitors to play an active role in each encounter, through immersive displays that acquaint the creator and their story with the consumer.
Embodying this ethos is The Core.
Acclaimed architecture and design firms are allotted expansive spaces each as blank canvases. Studios venture beyond their comfort zones, designing not for a client or a brief, but for their creative visions. What emerges are tangible, liveable rooms that act as a window into personal philosophy, memory, and intention. Sans prejudice, these artists curate their ideas under a shared theme – one that operates as a point of commonality rather than constraint.
Here, home, lifestyle, and design-centric brands participate as core collaborators, contributing products and their embedded stories. As co-creators of each space, these brands showcase each offering beyond mere functionalities. Discerning audiences explore their products in context, with purpose.
Art takes up intentional space on the show floor. Evocative installations and multi-media pieces punctuate the event, offering moments of deliberation and provoking thought. At The Circle, discourse comes to life – a stage that questions assumptions, exposes boundaries, and celebrates varied points of view.
The platform coaxes the industry to acknowledge that design is dynamic, ever-evolving, and deserves unfiltered discourse.
